Sunday 2 November 2008

SEO project

As an example of our previous and most recent SEO work we have just finished the initial work on a SEO project (6 month SEO project) on a PADI Instructor development company website (PADI IDC) and it now is one of the top featured websites in the world, so if you are comparing others work remember anyone can get a number 1 ranking on Google but you need multiple first / second page rankings for multiple competitive search terms to ensure your site
stands the test of time.

The site we have optimsed (1st month out of a 6 month SEO project) is here >>
indepth instruction

Its currently ranked on Google :

number 2 for padi instructor course
number 3 for dive instructor course
number 2 for idc phuket
number 3 for idc thailand
top 10 for
lots of competitve terms including
padi idc course
padi idc

previously this site wasnt ranked in the top 50 for any of those terms

there are over 10,000 padi dive centres in the world so its very very competitive as we are pleased our initial efforts on this site are starting to show results, this is a medium term project and will continue updating this site and two other 'feeder' sites to ensure it continues to rank highly in its sector.

There are a massive amount of steps to achieving such rapid gains but most importantly here are some of the very first initial tasks we complete for our SEO projects:

HTML tidy up / W3C XHTML compliance
Submit to all of the the search engines that are not submitted to
Full review and update of the
* Key Search term / Keyword analysis
* Page Titles
* XHTML structure (tidy up )
* Page Descriptions, Meta Keywords
* Content
* Site Layout
* Image search optimisation
* Inbound & Outbound Links
* Complete Report of before and after our SEO

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