Search Engine Optimisation 2

After further work on www.indepth-instruction.com we were happy to see that the search term
"padi instructor" gives our client a number 1 listing on Google.co.uk and number 2 listing on Google.com (only behind padi.com !)
We are now in the middle of 2 other SEO projects and hope to have similar gains in the SERPs with them

Search Engine Optimisation

This shows the Google improvement in a recent SEO campaign for a client for indepth-instruction.com

SERPs ranking
google.co.uk (all web search) Sep-08 to Oct-08

padi idc thailand 13 to 5
padi idc phuket 46 to 3
phuket idc 60 to 4
Thailand idc 40 to 3
divemaster course phuket 500+ to 9 and 10
divemaster phuket 500+ to 30
divemaster thailand 500+ to 80
Padi idc 40 to 11
padi divemaster 100+ to 42 and 43
dive instructor courses 10 to 1 and 2
dive instructor course 10 to 1 and 2
Scuba instructor 100+ to 30 and 31
scuba instructor course 100+ to 7 and 8
scuba instructor courses 100+ to 5 and 6
Padi instructor 22 to 6

Tenders / Quotes

All of a sudden we have a large amount of enquires and tender / quote requests and some of the projects are pretty exciting, one in particular (a local school) wants us to manage their website after development and help train the staff which is something I would like to get into.

One thing i have noticed is its not good to rush into a project for us or for the website owner and there are plenty of steps to take to ensure the website owner gets exactly what they want

MSN messenger virus

Just signed on this morning to receive an MSN Messenger message sent from a client telling me to 'check out these awesome pics from the awesome party' and giving a URL with my name in it and ending in bobyup.

This is obviously a virus but havent seen any like this for a while and its particulary worrying as I know she has hundreds of contacts on her MSN and they are mainly kids and teens as she runs lots of dance schools, thats how I know her as I done her website.

I can imagine hundreds of people clicking on this link right now and infecting their own PC, the most I can do is tell my friend about this and tell her to update then run her virus checkers.

So annoying especially for all the hundreds that are now being infected ! virus writers are the lowest of the low.

New Development Software

Just taken delivery of the new Adobe projects Dreamweaver CS4 and Photoshop CS4 as well as being very expensive they are quite vast products with lots of new features, quite excited about some of the new functionality in Dreamweaver CS4 as it now allows Content Management which gives more freedom to clients in being able to update their own sites.

Think I need to give myself a training day to learn about the new software

SEO project

As an example of our previous and most recent SEO work we have just finished the initial work on a SEO project (6 month SEO project) on a PADI Instructor development company website (PADI IDC) and it now is one of the top featured websites in the world, so if you are comparing others work remember anyone can get a number 1 ranking on Google but you need multiple first / second page rankings for multiple competitive search terms to ensure your site
stands the test of time.

The site we have optimsed (1st month out of a 6 month SEO project) is here >>
indepth instruction

Its currently ranked on Google :

number 2 for padi instructor course
number 3 for dive instructor course
number 2 for idc phuket
number 3 for idc thailand
top 10 for
lots of competitve terms including
padi idc course
padi idc

previously this site wasnt ranked in the top 50 for any of those terms

there are over 10,000 padi dive centres in the world so its very very competitive as we are pleased our initial efforts on this site are starting to show results, this is a medium term project and will continue updating this site and two other 'feeder' sites to ensure it continues to rank highly in its sector.

There are a massive amount of steps to achieving such rapid gains but most importantly here are some of the very first initial tasks we complete for our SEO projects:

HTML tidy up / W3C XHTML compliance
Submit to all of the the search engines that are not submitted to
Full review and update of the
* Key Search term / Keyword analysis
* Page Titles
* XHTML structure (tidy up )
* Page Descriptions, Meta Keywords
* Content
* Site Layout
* Image search optimisation
* Inbound & Outbound Links
* Complete Report of before and after our SEO

Site Completed

www.manorway-autos.co.uk
A pretty simple one page site that jumps from section to section using javascript, also has a nice javascript 'shadowbox' (similar to lightbox) gallery of recent work.

Note to myself to chase client to get some images supplied as the site currently contains an ex-girlfriend's pictures !

The site has a strong bias towards converting visitors towards contacting the business owner as well as delivering as much information as possible in a clear and concise manner.

Good SEO planning throughout the development of this site will hopefully give it a high position in Gooogle / MSN / Yahoo (SERPS) for natural organic searches as the site is quite comprehensive and its not such a competitive area.